The New Standard of Natural.

Let me let you in on a big secret that most people are unaware of: most “natural” products are NOT actually natural. The label “all-natural” is a broad term that is almost always used as a form of marketing rather than in the name of transparency. I found this out the hard way, and am telling you now so you don’t have to.

The Idea

I’ve spent my entire life battling severe eczema compounded by contact allergies. After countless doctors appointments, every topical treatment available, every “natural” swap imaginable, and a full body rash, a diagnosis was finally given: allergies to 17 common chemicals. These 17 chemicals include fragrance oils, parabens (preservatives), SLS/SLES (foaming agents), among many others.

Those 17 chemicals quickly translated into thousands of commercial products I was allergic to, both “natural” and conventional. Unable to find what I needed on the natural market, I decided to problem solve- and Good JuJu Herbal was born.

Our Standards

All of our products are:

-  Free of compounds found in natural products that can irritate sensitive skin.

Made with perfectly-executed formulas in order to be most effective.

- Never tested on animals.

- Made with responsibly-sourced ingredients, purchased from other local businesses when possible.

100% Handmade

This new standard of natural is carried throughout all of our products. Every product is approved for even the most sensitive skin, and each product is tested for at least 6 weeks by multiple product testers before launch to ensure it is the best on the market. We are in the business of solving skin issues and busting down the misleading marketing behind mainstream “all-natural” products.

Our business standards are also held to the same level as our product standards. We provide a living wage for employees, work to run an eco-conscious/eco-driven business, work with local businesses, and started The Happy Skin Project through our passion to help solve and soothe sensitive skin issues.

Thank you so much for reading my story, and welcome to an entirely different kind of body care. We are so happy to have you here. For questions about which products or routines will best fit your unique skin needs, please message or email us at

With gratitude, 



Maker + Owner of Good JuJu Herbal