Did You Know... 1 in 4 Americans suffer from a long term skin condition according to the American Academy of Dermatology?
Society has conditioned us to believe that common skin issues like large pores, eczema, keratosis pilaris, textured skin, and acne are traits associated with “bad skin." Over the years these skin conditions have integrated with our self-worth, inciting shame and embarrassment whenever we have flare ups and breakouts, and causing us to spend not only money, but emotional energy in search of finding the secret to perfect skin. But did you know that 1 in 4 Americans suffer from a long term skin condition according to the American Academy of Dermatology?
With 85 million of us dealing with these day to day skin issues Good JuJu Herbal decided it was time to start the #ThisisGOODskin campaign.
This initiative isn’t just about embracing imperfect skin, but focusing on de-stigmatizing common skin issues all the while promoting healthy skin maintenance. We hope that this hashtag will start an open conversation about what it is to live with a long term skin condition and truly embracing the reality that all skin is good skin.
When living with a chronic skin condition, you’re faced with a multitude of obstacles.
How to fix it? How to cover it up? The best ways to not draw attention to it. You begin avoiding gatherings, photos, shorts, tank tops - all because you have been conditioned to believe that this imperfection in your skin is somehow shameful or embarrassing.
We have all been taught to believe that someone’s skin is a reflection of their hygiene or status.
Clear skin = clean, healthy, beautiful.
“Wow, she has good skin. She takes good care of herself.”
Break outs = dirty, poor hygiene
“That looks really bad. Have you tried drinking more water or washing your face?”
Eczema/rashes = gross, diseased
“Ew, what is that? That looks gross. You should probably keep that covered.”
A feeling that has become common emotional thread within the sensitive skin community, one that I have been a victim of for many years of my life. I had trained my body to perfectly position my arms to hide my skin so as to not call attention to myself, all because of the stigma that surrounds unfavorable skin.
MY STORY TO GOOD SKIN
It’s still hard for me to talk about my own story without feeling emotional. I remember one night I woke up to my arm covered in blood. This wasn’t the first time I had woken up this way. Ever since I was a baby I had a habit of scratching in my sleep, often waking up to open skin, leaving myself at risk for infection but this time was worse than I had ever imagined. It was 3:20 in the morning… I wiped off my arm and began pacing. I paced all night, crying and doing anything I could to get my mind off the pain. Folding piles of laundry, washing dishes, but my arms were wrecked. Between my usual (and severe eczema), my past scarring, a bout of impetigo, and this new rash the discomfort was unbearable. I found myself defeated, mumbling “Is this going to be forever?”
I grew up in the care of a compassionate dermatologist, I had used every cream, I had taken so many rounds of oral steroids and my cabinet had every single over the counter “free and clear” brand. Which made me ask … What is wrong with me?
When I finally got the correct diagnosis of contact dermatitis to 17 common chemicals (sulfates/parabens/fragrance/etc), that inspired me to start making my own formulas, and ultimately finding relief.
My eczema was being triggered by stress, hormones and body care products. Which taught me how to avoid these triggers (by products/environmental factors), all to maintain my skin and reduce occasional flare ups with Good JuJu Herbal products.
The idea for this initiative has been in my head for a long time. It came from a place of combining two feelings:
-Hopelessness and isolation I felt when my skin was at its worst growing up.
-The stigma and judgement I felt even after starting the business. When I would get stressed about an upcoming event and my eczema would flare up. I would show up to summer markets with my arms covered to skip comments about my lifelong skin condition I couldn’t control, only maintain. The concept of skin maintenance or skin acceptance has always been so far removed from the beauty and product industry that it is a foreign concept and taboo topic.
This business isn’t about money to me, it is my personal story, and part of the story is the journey to accept my imperfectly perfect skin.
This got me thinking why, with so many of us living with this, why is there no mainstream skin care line talking about the multiple factors (in and out of our control) usually compound to cause these common skin issues? And is it this misrepresentation that causes us to carry that shame and embarrassment when in reality, clear skin is a rarity that requires a lot of time, maintenance, and resources to achieve.
It’s always been important to me as a business owner to be honest and transparent and that’s why I’ve come here today to tell you that Good JuJu Herbal products, my products, will not “fix” your skin.
Will my products repair your skin and help to keep it healthy? - Yes.
Do we have 1,500 five-star reviews to back up our products quality and capability to keep skin clear? - Yes
Is there more to the story? - Yes
The first step to narrowing down what’s causing a skin issue is by adding or removing a product into your daily skincare routine. And while many people have success during this first step - it’s an oversimplification that may not result in long term results.
While other companies stop the conversation bragging that “Buy here & now & skin success will never end” to continue selling products, we at Good JuJu Herbal know that there’s more to the story than fancy products on a shelf.
That's why we hope this campaign will not only strengthen your self-confidence and acceptance of your own skin, but educate you on the best matienence for your skin by talking to others who are in your shoes.
Let's bring all 85 million of us together and shout from the rooftops that all skin is good skin!