M A K E U P

After 3 years of clean makeup recommendations going down in the Instagram DMs, I figured it was time to put all my brands and suggestions in one spot for you all to have. Now, let’s address the obvious - Good JuJu Herbal is not, and never will be, a cosmetics producer. We make 100% natural, everyday, “staple” body care products. I am also not a lifestyle blogger (mainly because I have terrible grammar, writing makes me want to slam my head into a wall, my bathroom isn’t painted white, not a single subway tile or giant green jungle plant in sight, and my sink has a really dumb, short faucet). So, why am I tackling this, you ask?

As we all probably know by this point, I have lifelong eczema, contact allergies, and should be living in a bubble - which is why Good JuJu started (if you’re not familiar with the story, you can read it here). The bad news for me is that there are no ~luxury~ life accommodating bubbles available, so I’m stuck living my life with my BFF/life partner BENNY, aka non-drowsy Benadryl. BENNY is always there when I want to get wild and wash my hands in a public restroom.

I’ve gone back and forth on how to tackle this subject for a while. My DMs and emails usually consist of people asking for individual suggestions and products. That being said, trying to take on the general category of natural makeup as a whole is, well, A LOT. But, at the end of the day, I’ve waded through more shitty, natural pink lipstick formulas than any person should and I don’t want the same fate for you.

I also carry a unique stance on adding natural products into your routine. I get a lot of excuses from people such as:

“I know I should be using something more natural.”

“I’ve tried some natural things but I don’t know where to start.”

“I’ve been using _____ forever, but I know I should switch.”

Look, my friends, I am not here to natural shame anyone.

Do I use the most natural of products? Yes.

Having a large list of allergies and consuming Benadryl like a Tic Tac isn’t ideal. Although, it is a huge motivator to find quality, safe products.

Did I immediately switch to 100% natural everything as soon as I found out about my contact allergies? No. I wanted to, but let’s be real, it can be both overwhelming and a price shock.

I stripped my routine down to one bar of soap and only wore makeup occasionally. This is because, at 20 years old, a bottle of off-brand antihistamine is cheaper than that 70 dollar organic, natural foundation. We are all doing our best.

Here’s the point: I want everyone to be using the safest and most truly natural products, but to be very frank, it’s expensive. Switching fully to all natural make up can range from 300-600 dollars, which is basically the same cost as a nice craigslist couch, (you know the one - lightly used, 2 years old, from West Elm). My goal with this post is to get you to the most natural routine you can have RIGHT NOW. Start today, improve over time.

No judgments.

Switch mascara brands and buy the used couch. I support that. This is why I decided to break the post down like this:

AFFORDABILITY: Cheapest option I would recommend. As natural as a drugstore brand can be.

ACCESSIBILITY: Ability to go to a store and try it before you buy it. Medium priced products, 15-30 dollars.

MOST NATURAL: My personal favorites for clean beauty. Ethical brands with great formulas. Work towards these.

I will also link some clean beauty stores at the bottom.


RECOMMENDATIONS


F A C E

Foundations / Concealer


Affordability:

Physicians Formula (Walmart/Target/Ulta)

W3LL People (Target)

Accessibility:

Josie Maran (Sephora)

ILIA (Sephora)

Bare Minerals (Sephora)

Juice Beauty (Ulta)

Fenty Beauty (Sephora)*
*Fenty isn’t THAT natural but it has a great, inclusive shade range, is cruelty, paraben-free and phthalate-free.

Most Natural:

FitGlow

Vapour

Kjaer Weis *For all my eco babes, they make refillable products.

100% Pure

Alima Pure



C H E E KS

Blush / Multi Sticks/ Highlighters / Bronzers


Affordability:  

Pixi (Target)

Physicians Formula (Target/Ulta)

Honest Beauty (Target)

Accessibility:

ILIA (Sephora)

RMS (Sephora)

Juice Beauty (Ulta)


Most Natural:

Elate Cosmetics

Lily Lolo

100% Pure

Kjaer Weis

RMS Beauty



E Y E S

Eyeliner / Mascara / Eye Shadow


Affordability:

Physicians Formula (Target/Walmart/Ulta)

Pixi (Target)

Pacifica (Target/Ulta)

W3ll People (Target)

Burt’s Bees (Walmart/Target/Ulta)

Accessibility:

Juice Beauty (Ulta)

Tarte (Ulta)

*Tarte Maneater (an Ulta exclusive) is my guilty pleasure. I will take a Benadryl so I can wear it for a night out/special occasions. I’m mildly allergic to one of the last ingredients in it. Livin’ amirite?

RMS (Sephora)

Most Natural:

100% Pure

Elate Cosmetics

RMS Beauty

Alima Pure



L I P S

Gloss / Liner / Lipstick


Affordability:

Burt's Bees (Target/Walmart)

Pixi (Target)


Honest Beauty (Target)

Accessibility:

Bite Cosmetics (Sephora)

ILIA (Sephora)

Most Natural:

Spela Cosmetics

Clove + Hallow

100% Pure  


LADIES AND GENTLEMAN THERE YOU HAVE IT

All my recommendations in one place. If you want to deep dive some products on your own, here are some online shops to check out:

Skin From the Outside In

HI GUYS! 

It's me, Judith, the driving force behind Good JuJu Herbal. This blog post has been a long time 
coming. Skincare from the outside in is a huge topic to cover.  I get questions about it  daily so I figured I would try and put together the best overview on how to have 
great skin covering all the big potential "root issues."


The goal here is to bring up possible issues that could be going on with your skin and then give easy, 
holistic suggestions that are backed by research. These have personally worked for me (a person with a lifetime of bad skin) or worked for people/customers around me. As a person with a 
background in nursing (before soap making), I always suggest making a doctors appointment for any lasting skin issues. Traditional and holistic medicine can work in harmony. The end goal is 
for you to have strong healthy skin. 

SO LET'S JUMP IN
 

THE GAME PLAN


E X T E R N A L F A C T O R S


Step one:

SKIN CARE / BODY CARE ROUTINE

This is the quickest and easiest way to rule out any possible irritants and set your skin up to be healthy and strong.

SKIN CARE

You want to find a skincare routine that is 100% natural and highly effective. It should cleanse without stripping oils that naturally occur on the face (like sebum), balance pH levels, and hydrate the skin into the dermal layer.
Our Good JuJu Herbal skincare line is what we suggest. 

BODY CARE

It’s important to find a natural soap that cleanses the skin with natural ingredients vs. surfactants and stabilizers, which will leave the skin dry and tight. The top ingredients to watch out for are SLS/SLES, Parabens, Fragrance oils, tetrasodium edta, triclosan, triclocarban, Polyethylene/PEGs, Petroleum, dibutyl phthalate, toluene and, formaldehyde.

My rule of thumb is if I can’t pronounce it, I don’t want it in my products. If the ingredient list is in scientific terms, it should have the common name in parenthesis next to it

Example: Butyrospermum Parkii (Shea Butter)

Again, we recommend our line of soaps and products, which are formulated specially for this purpose and proven effective.

Step two:

PATCH TESTING FOR CONTACT ALLERGIES

If your new skincare routine is helping but you are still having reactions unlinked to external products, the next step would be to rule out common environmental factors you may be coming into contact with.

Patch testing allows your dermatologist to diagnosis allergic contact dermatitis. It is a simple procedure that assists in identifying causative agents. During the test, a small amount of different allergens (fragrance, parabens, etc.) that are known to cause reactions are applied to the back or arm.. There is no pain associated with patch testing.


I N T E R N A L F A C T O R S


Step Three:

GUT HEALTH

When you have ruled out all external factors and are still having skin flairs, it is time to look inward to what your skin is trying to tell you. Common skin issues like eczema, KP (keratosis pilaris), psoriasis, and acne can be associated with diet, liver function, and poor gut microbiome.

*Regardless of weather or not this is causing you skin issue, gut health is a worthy investment in yourself for long term health.

Why is gut health important to the skin?
Research suggests there are several similarities between your gut and skin, such as:

-Both play a significant role in keeping pathogens and toxins from entering your 
body.

-Both are rich with blood vessels and nerves.

-Both communicate with your immune, nervous, and endocrine (hormone) systems.

-Both have (or should have) a diverse microbiome and both mircobiomes work in harmony for optimal health and skin.

Your gut microbiome also stimulates your immune system and the production of 
anti-inflammatory molecules. All of these events help fight against skin inflammation, which is associated with conditions like atopic dermatitis, acne, rosacea, psoriasis, and eczema. The best way to help repair your gut and skin is through probiotics and liver support.

PROBIOTIC FOODS

Taking probiotics is a great way to help get your gut in check, but a supplement alone should not be your only source of healthy gut bacteria. Eating fermented, probiotic rich foods are the most effective way to help change your 
gut/skin health for lasting results. 

SUGGESTIONS:

-Bone Broth

-Miso Soup* 
(we love Miso Master Mellow White Miso for sipping)

-Kimchi + Sauerkraut*

-Dairy Kefir + Coconut Kefir*

-Yogurt

-Kombucha*

-Garden of Life probiotic supplements.  
*means vegan friendly 

LIVER SUPPORT

Our livers deserves more love and attention. It is a powerhouse organ of the body, often left ignored. A distressed liver can lead to skin that is dry, itchy, acne prone, dull, and sagging. Everything we put in our body is processed through the liver, so it’s important to keep it as healthy as possible.

An overtaxed liver becomes sluggish in eliminating toxins. A sluggish liver leads to other organs picking up the slack, such as your kidneys and skin. The added pressure to the kidneys and skin results in those impurities exiting your body. This is especially problematic if your skin is already sensitive or you suffer from a dry skin condition like eczema. These toxins can easily cause irritation, itchiness or flare-ups.

Suggestions for liver support:

-Limit alcohol consumption.
-Cut back on fatty/fried foods.
-Drink plenty of water- your liver needs hydration to breakdown all the things you consume. Start with at least a liter a day (or half your body weight in ounces).
-Drink herbal teas that are supportive. Milk Thistle and Dandelion teas from Traditional Medicinals are my favorites.
-16 oz of celery juice on an empty stomach every morning. The tip of drinking celery juice came to me recently after a run in with stomach ulcers and it has been AMAZING for my skin, liver, and stomach. I was graciously gifted a nice juicer when I first started experiencing extreme skin issues (I drank lots of beet juice to support my skin) but you can also make it without a juicer. I’ve linked an article about it here.


Step Four:

FOOD SENSITIVITIES/ALLERGIES

This is a harder and more timely process, so stay patient I believe in you. Clear skin and knowing your root issue is worth it!

When you eat/drink something you have a sensitivity to, histamine in the body works in the gut to trigger an allergic reaction. This can be anything from sneezing, itching, rashes or lasting inflammation. Long term inflammation in the body can then trigger a flair up.

COMMON FOOD SENSITIVITIES

Dairy Products
Eggs
Peanuts
Shellfish
Gluten
Corn
Soy
Coffee
Night Shade Fruits and Vegetables
Artificial Additives (sweetners, coloring, or other flavorings)


TREATMENT FOR FOOD SENSITIVITIES

Elimination Diet:

The elimination diet involves removing foods you suspect trigger your symptoms for a short 
period of time, typically 2–3 weeks.

Next is the reintroduction phase, in which you slowly bring eliminated foods back into your 
diet. Each food group should be introduced individually, over 2-3 days while looking for symptoms.


The second option is to consult your allergist on what blood tests are available.



Step Five:

Sleep/Hormones/Stress
This is another one of those topics that are impossible to cover in a general sense. I just wanted to address it as another possible “root issue” and to link a few articles and suggestions below.

Stress/Sleep:

-The practice of mindfulness through mediation. I stayed away from mediation for years in the fear “I couldn’t do it right.” I’m not a very quiet person and I never sit cross-legged, so I figured this wasn’t an option for me. I discovered meditation through an app called Headspace (it had cute cartoons and a free trial on the apple store, I was down). It’s easy, convenient, and covers every possible topic that could be stressing you. I personally fall asleep to these almost nightly or turn on a quick 2 min “meltdown” one right before a panic attack. It has helped me tremendously in every avenue of life. If Headspace is not in your budget, I suggest the teachings of Louise Hay and her YouTube meditations.

-The ritual of herbal teas. If you’ve order from Good JuJu Herbal, you’ve most likely received an herbal tea in your order. That’s because we really believe in supporting your nervous system (and in turn your skin) through herbal teas containing nervines (chamomile, passionflower, valerian, etc.). My favorites teas are, again, from Numi and Traditional Medicinal. Both are exceptional companies for education and quality. Added bonus: the tea bags, strings and tags are all compostable and responsibly sourced. I would read through the site to find which ones are a good fit for you. Both brands are sold at most main stores (Target, Whole Foods, Walmart, etc.).

-Evening Primrose capsules for hormone imbalance. Here is a helpful article to read more about supplementing it into your routine.




The Wrap Up

It’s hard to generalize these issues, but I hope this encourages you to take inventory of your health and dig deeper into these topics. I’m so happy you read this far and If you have any questions about things written here, please email me. I usually respond within in 24-48 hrs. I really care about the well-being of your health and skin, so never hesitate to reach out.

If someone hasn’t told you today- you rock and I really value your time spent here with me, reading through my spelling errors and run on sentences to hear what I have to say!!

WITH ALL MY LOVE,

Judith